Category Archives: Offline Marketing

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Search Engine Optimization

Offline Marketing, SEO, Web DesignBy ReachAuthority.com March 3, 2017

Search Engine Optimization What is Search Engine Optimization (S.E.O.)? SEO is the process by which a website is optimized both on-site and off-site in order to improve its ranking position in the search engines (Google, Yahoo, Bing), for certain target keywords, i.e. search phrases that a potential customer would type into Google to find your…

Direct Mail

Direct Mail, Offline MarketingBy ReachAuthority.com March 2, 2017

What Is Direct Mail? Direct mail is the process of mailing letters, postcards or any physical promotion content directly to pre-qualified prospects. Highly Targeted Direct mail is often most effective when it is highly targeted. Such examples of direct mail targeting is mailing to specific demographics. For example, if you are selling high end services,…