Google My Business

What is Google My Business?

More recently, Google My Business has become a great way of generating free traffic for local businesses. Google My Business is Google’s local business directory (formerly Google Plus Local and Google Places). Google my business has many advantages, the most notable one being local visibility within your service area.

Visibility is key

When you register for Google My Business you automatically show up in the search results for industry related keywords. Additionally, your business’s brick & mortar loction can be found easily on Google Maps along with your Google My Business profile.

Reputation is important

With Google My Business, your customers also have the ability to write reviews about your business, impacting your online visibility and reputation even further. Now, this feature can be a double-edged sword, which is why it is also important to implement some sort of reputation management alongside Google My Business to ensure that your business reputation is favorable in the eyes of potential customers.

Local Competition Is Increasing

With Google My Business being such a great source of free customer traffic, many local businesses have begun implementing various strategies to ensure top visibility and high rankings in the Google My Business directory search results. A few of these strategies include Local Search Engine Optimization and listings in other local business directories. All in all, a combination of great reviews, local seo and time is what makes a Google My Business listing a great customer generation resource.