Responsive Web Design At ReachAuthority.com we don’t just design websites, we create lead generation machines. You see, a website should be much more that a simple online placeholder for your business’s contact information. A website should be a conversion tool that transforms web visitors into customers, and for that to happen it must be built…
Text Message Marketing What is Text Message Marketing (SMS)? Text message marketing is being used all around us. It’s one of the top mediums for reaching customers as it boasts nearly a 95% open rate which is incredible when compared to direct mail or e-mail. The high open rates make sense if you think about…
Search Engine Optimization What is Search Engine Optimization (S.E.O.)? SEO is the process by which a website is optimized both on-site and off-site in order to improve its ranking position in the search engines (Google, Yahoo, Bing), for certain target keywords, i.e. search phrases that a potential customer would type into Google to find your…
Google My Business What is Google My Business? More recently, Google My Business has become a great way of generating free traffic for local businesses. Google My Business is Google’s local business directory (formerly Google Plus Local and Google Places). Google my business has many advantages, the most notable one being local visibility within your…
Advertising On Google How does Google Advertising work? Google Advertising allows you to promote your business to Google’s search network, Google’s display network and Google’s TrueView network. The Google Search Network Google search network is present every time a user visits google.com and enters a search term in the query box. Google will then take…
In today’s digital landscape, reaching the right audience at the right time is critical to your business’s success. This is where Facebook Ads come into play. With over 2.8 billion monthly active users, Facebook provides an incredible platform for businesses to connect with potential customers in a meaningful and targeted way. But what exactly are…
What Is Direct Mail? Direct mail is the process of mailing letters, postcards or any physical promotion content directly to pre-qualified prospects. Highly Targeted Direct mail is often most effective when it is highly targeted. Such examples of direct mail targeting is mailing to specific demographics. For example, if you are selling high end services,…